November - 2014

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Steve Jobs Wisdom: What Focusing is All About

Steve Jobs Wisdom: What Focusing is All About

It’s never been easier to start an endeavour in the world of business. Want to get a masters degree and improve your employability? You don’t have to commute to school on evenings anymore. Now you can do that online without ever leaving your home. Want to start a retail business? You don’t have to rent a storefront these days. Now, ten bucks gets you a URL and you’re off to the races. Need more help in your department at work? You don’t even need to hire an employee because h

Marlon Brando’s Easy Business Lesson

Marlon Brando’s Easy Business Lesson

Even though Marlon Brando was at his peak way before my time, I’ve always been a fan. There was always something very direct and honest in his acting that appealed to me. A few years ago, I read Marlon Brando’s autobiography. It’s called “Brando : Songs My Mother Taught Me.” It’s a fascinating look at his life. But it also had an unexpected benefit for me: it taught me a very interesting business lesson. Brando was often criticized for not taking this craft seriously. Truthfu

Create Sales Leads by Respecting the Little Sale

Create Sales Leads by Respecting the Little Sale

One day, a customer strolls into a store. A salesman walks over and politely introduces himself. “We offer three great products,” says the salesman. “Bronze, silver and gold widgets.” “Well, I visited a couple of other stores before coming here,” says the lead, “and I think the gold widget is definitely the one for me, but I need to make sure.” “No problem! I’ll tell you a bit more about our gold widget.” A fifteen-minute conversation ensues. The salesman—understandably enthu

Three Tips for Dressing for a Sale

Three Tips for Dressing for a Sale

Everyone knows how important first impressions are. Most people—no matter how non-judgemental they are—make a decision about a stranger in the first few seconds with them. That impression is based on a lot of things, but a really big part of it is how the person is dressed. How you’re dressed says a lot about you. It tells people a little about who you are. It also tells people if you’re like them. And in sales meetings, that’s a huge thing to take into consideration. So how

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