It’s never been easier to start an endeavour in the world of business. Want to get a masters degree and improve your employability? You don’t have to commute to school on evenings anymore. Now you can do that online without ever leaving your home. Want to start a retail business? You don’t have to rent a storefront these days. Now, ten bucks gets you a URL and you’re off to the races. Need more help in your department at work? You don’t even need to hire an employee because h
Even though Marlon Brando was at his peak way before my time, I’ve always been a fan. There was always something very direct and honest in his acting that appealed to me. A few years ago, I read Marlon Brando’s autobiography. It’s called “Brando : Songs My Mother Taught Me.” It’s a fascinating look at his life. But it also had an unexpected benefit for me: it taught me a very interesting business lesson. Brando was often criticized for not taking this craft seriously. Truthfu
One day, a customer strolls into a store. A salesman walks over and politely introduces himself. “We offer three great products,” says the salesman. “Bronze, silver and gold widgets.” “Well, I visited a couple of other stores before coming here,” says the lead, “and I think the gold widget is definitely the one for me, but I need to make sure.” “No problem! I’ll tell you a bit more about our gold widget.” A fifteen-minute conversation ensues. The salesman—understandably enthu
Everyone knows how important first impressions are. Most people—no matter how non-judgemental they are—make a decision about a stranger in the first few seconds with them. That impression is based on a lot of things, but a really big part of it is how the person is dressed. How you’re dressed says a lot about you. It tells people a little about who you are. It also tells people if you’re like them. And in sales meetings, that’s a huge thing to take into consideration. So how
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