Taylor Swift Sells “Normal”One-line takeaway: Companies that begin by appealing to consumers as a normal, approachable or alternative option in the marketplace have...
Steve Jobs Wisdom: What Focusing is All AboutIt’s never been easier to start an endeavour in the world of business. Want to get a masters degree and improve your employability? You...
Marlon Brando’s Easy Business LessonEven though Marlon Brando was at his peak way before my time, I’ve always been a fan. There was always something very direct and honest...
Create Sales Leads by Respecting the Little SaleOne day, a customer strolls into a store. A salesman walks over and politely introduces himself. “We offer three great products,” says...
Three Tips for Dressing for a SaleEveryone knows how important first impressions are. Most people—no matter how non-judgemental they are—make a decision about a stranger...